
No Sex For You!
Could you go without sex for 365 days? We didn’t think so. And it’s even harder when someone is telling you that you have to – in this case, the Federal Drug Administration. Introducing… the Celibacy Challenge, a new campaign from Saatchi & Saatchi NY, featuring the head of The Department of Abstinence, Alan Cumming. The work is in response to a recent policy shift from the FDA regarding blood donations from gay and bisexual men. Ever since the start of the AIDS crisis over t

With Support From Publicis Groupe Agencies Égalité Raises Over $40,000 For AIDS Walk NY
Égalité New York broke another record this year by raising over $40,000 in support of AIDS Walk NY. Special thanks go to Digitas, Optimedia, Publicis Healthcare Communications Group, Publicis Kaplan Thaler, Razorfish and Saatchi & Saatchi for sponsoring Égalité's team of 146 walkers. The walk helped raise significant funds which will allow the Gay Men's Health Crisis (GMHC) to provide service to 9,000 men, women and families living with, or affected by, HIV/AIDS in new York C