KLM Flies To The World's Proudest Festivals
The Royal Dutch Airline, KLM, has released a new print ad which showcases its LGBT-friendly travel services. The ad informs consumers that KLM flies “to the world’s proudest festivals” and also provides them with a list of dates and upcoming pride events in Las Vegas, Atlanta, and Cape Town, South Africa. KLM has a history as a supporter of the LGBT community. Three years ago, it launched its Gay Getaway campaign, which consisted of an online game allowing players to win flights to the gay-friendly KLM destination of their choice. This year, KLM stepped up as the 2013 sponsor of Sweden’s Stockholm Gay Life Award. (Source: www.brandchannel.com)