Honey Maid


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Honey Maid crackers recently launched a commercial entitled “This Is Wholesome” which features a same-sex couple. The commercial has upwards of six million hits on YouTube and begins with two dads feeding their baby a bottle. Near the end of the thirty-second spot, the two dads are featured once again, this time in front of their home, together with their baby and their young son. Accompanying the YouTube video is the tagline, “No matter how things change, what makes us wholesome never will.” Unfortunately, the spot resulted in Honey Maid receiving some hate mail. In an effort to turn lemons into lemonade, Mondelez International (Honey Maid’s manufacturer under the Nabisco brand) produced a video response. Mondelez commissioned two artists to collect the hate mail in printed form which was bound together to spell the word “Love.” The video ends with the tagline: “Proving that only one thing matters when it comes to family... Love.” Honey Maid – This Is Wholesome: http://tinyurl.com/pzv2lq7 Honey Maid – Love: http://tinyurl.com/mryenjz Honey Maid – Dad & Papa Documentary: http://tinyurl.com/m4vot6e

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