To coincide with San Francisco’s 44th annual Pride parade, the Burger King restaurant on Market street Street closest to the parade's route made available to patrons the Proud Whopper. The —a traditional whopper was wrapped in rainbow packaging the inside of which was inscribed with the words with the inscription: "We are all the same inside." All proceeds from the sale of the Proud Whopper benefitted the McLamore Foundation for scholarships benefitting LGBT high school seniors who will be graduating next spring.
This year was also the first time Burger King served as a sponsor of a gay pride parade within the United States. The company handed out 50,000 rainbow Burger King crowns. "It showcases who we are as a brand," says Fernando Machado, senior vice president of global brand management at Burger King. "It shows how we, as a brand, believe in self-expression." (Source: www.usatoday.com)