ANZ's GayTMs
For the eighth year in a row, ANZ bank has served as the Principal Partner of the Sydney Gay and Lesbian Mardi Gras. To provide further support of the LGBT community, ANZ donated all GayTM operator fees for non-ANZ cardholders to a non-profit called Twenty10, an organization which works with and support people of diverse genders, sexes and sexualities, their families and communities. The bank’s GayTM campaign won a Grand Prix award Award in the Outdoor category of 2014 Cannes Lions Festival for advertising awards. "We're very pleased that this flagship campaign celebrating diversity, inclusion and respect has been recognisedrecognized at such a prestigious event, particularly considering the global brands that were also shortlisted," ANZ managing director of marketing Matt Boss said.