DIRECTV’s NFL Ticket

With professional sports being qualified as notoriously homophobic, it surprised many when NFL hopeful Michael Sam came out of the closet earlier this year. While things didn’t quite work out for him, it is courageous people, such as Sam, that help pave the way for others to follow in their footsteps. More and more states are legalizing same-sex marriage; companies are seeing that LGBT-inclusive advertising is good for business. That includes DirectTV which aired an ad during the 2014 NFL kickoff featuring a same-sex same sex couple. In response to the ad, one YouTube commenter wrote: “Loving this advertisement and being a part of the LGBTQ+ community it warms my heart to see a same-sex same sex couple in mainstream media! I also love seeing all the positive comments! Good job DIRECTV.”