Razorfish & GLAAD Launched #5DaysOfEquality
On December 7, 2013, a bill went into effect making the Australian Capital Territory (ACT) the first region of Australia to legalize same-sex marriage. Five days later, the bill was challenged and Australia’s High Court had it overturned, rendering invalid the marriages of the 31 same-sex couples who had married during those five days. This birthed the 5 Days Of Equality campaign.
5 Days of Equality was brought to life by Razorfish New York and Razorfish Sydney in collaboration with GLAAD, the Gay And Lesbian Alliance Against Defamation, with the goal of creating a global movement of support for the 31 couples whose marriages had been rendered invalid. The campaign kicked off with a video asking the world to send anniversary wishes using the hashtag #5DaysOfEquality between December 7th and December 14th 2014. Each positive message was printed on a card and sent to a central location in Canberra where the 31 couples were invited to read their messages of congratulations from around the world.
For more information, check out http://www.5daysofequality.com